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{"id":449,"date":"2021-12-10T15:15:55","date_gmt":"2021-12-10T15:15:55","guid":{"rendered":"https:\/\/legacyseller.com\/?p=449"},"modified":"2022-01-06T15:01:19","modified_gmt":"2022-01-06T15:01:19","slug":"how-to-effectively-manage-amazon-refunds","status":"publish","type":"post","link":"https:\/\/legacyseller.com\/how-to-effectively-manage-amazon-refunds\/","title":{"rendered":"How to Effectively Manage Amazon Refunds"},"content":{"rendered":"\n

Ecommerce may be heaven for its low overhead, but return rates for Amazon seller stores are anything but heavenly.<\/p>\n\n\n\n

Ecommerce return rates are about 30%<\/a> compared to 9% in brick-and-mortar. Not only does this hurt revenue, but seller metrics can suffer, too, if unhappy customers leave negative reviews. <\/p>\n\n\n\n

Read on to learn how to manage those pesky Amazon refunds.<\/p>\n\n\n\n

How to Effectively Manage Amazon Refunds<\/h2>\n\n\n\n

Amazon\u2019s eCommerce grew by 41% during 2020 due to pandemic lockdowns and restrictions. The demand strained the entire fulfillment system, and \u201citem not received\u201d fraud skyrocketed<\/a>.<\/p>\n\n\n\n

It\u2019s no surprise that the question of how to manage Amazon refunds is top of mind right now. Even in less busy times, refunds are a fact of life. Managing returns is part psychology and part data and documentation.<\/p>\n\n\n\n

Communication with your customers and a systemic approach to tracking refunds in your business are the keys to managing uncertainty.<\/p>\n\n\n\n

Communication <\/h2>\n\n\n\n

Whether you are an FBA or FBM merchant, put yourself in the customer\u2019s position.  Keep in mind that returning an item is a hassle for the customer, too. The more expensive an item, the more likely they are to return it if they are not satisfied.  <\/p>\n\n\n\n

Help your customer with as much information as possible before they purchase. <\/p>\n\n\n\n

FAQ sections help customers make an informed decision. This helps avoid \u201cunboxing\u201d disappointment. <\/p>\n\n\n\n

Include detailed product descriptions, along with lots of images and videos.  For clothing, pay attention to sizing charts. If items run small or large, or the red in the photo is more orangey, make that clear. <\/p>\n\n\n\n

Here are some details to consider, including:<\/p>\n\n\n\n